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Building a Heritage-Driven Brand Identity for Arizona Custom Knives

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Every once in a while, a project comes along that not only challenges the depth of a design studio’s capability but also reinforces why thoughtful brand identity matters.

For this featured project, we’re highlighting a recent full brand identity package we developed for Arizona Custom Knives, a company that stands at the absolute top of its industry. If you’re part of the custom knife world, you already know…

Short Porch – Beer Branding that Embraces Jacksonville Culture and the Love of Baseball

The newest addition to the Strings lineup, Short Porch Session Hazy IPA, celebrates that connection through both name and design. Released in conjunction with Jacksonville’s annual PorchFest, this beer is a toast to community, music, and the local spirit that…

Sketches, Sketches, Sketches! The Creative Foundation Behind PGA Tour Merchandise Design

Sketching is where concepts come alive, where a blank page becomes a testing ground for possibilities. It is the unpolished beginning that shapes the polished final product. For the 2025 PGA Tour season, my sketchbooks filled up faster than ever….

Getting Down to Brass Tacks: A Bold Coffee Brand Identity by 63 Visual

A great logo system is the foundation for how a company communicates with the world. Our recent collaboration with Brass Tacks Coffee Company is a perfect example of how thoughtful design and brand storytelling come together to create something bold,…

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63 Visual Design Company

602 Shetter Avenue
Jacksonville Beach, Florida 32250
833.630.6363
info@63visual.com