Graphic Design Journal

Branding a Jacksonville Beaches Tradition: Independence Day at Pete’s Bar

Few holidays capture the spirit of summer like the Fourth of July, and if you’ve ever spent the day biking through the streets of Jacksonville Beach, you know it’s more than just a celebration—it’s a local rite of passage.

Red, white, and blue flags flap in the sea breeze, the scent of barbecue lingers in the air, and the neighborhood pulses with sun, music, and patriotic pride. At the center of it all sits Pete’s Bar, one of Neptune…