How a Thoughtful Brand Identity Helped Gimme Wallpaper Showcase Its True Personality

Every successful business develops a personality over time.

It’s reflected in the way customers talk about the company, the quality of the work, and the experience they receive from the people behind the brand. Unfortunately, that personality doesn’t always come across in the visual identity. That’s where Gimme Wallpaper found itself.

Gimme Wallpaper has earned a reputation for transforming homes, offices, restaurants, retail spaces, and commercial environments with custom wallpaper, murals, and professionally installed wall coverings. Their work is creative and designed to make ordinary spaces memorable. While the craftsmanship and customer experience were already exceptional, the existing logo and visual identity no longer reflected the energy, creativity, and personality that define the company. That presented an exciting opportunity.

At 63 Visual, every branding project begins with one question: Who is this company really? Rather than simply designing another modern logo that follows current trends, the objective was to uncover a visual language that authentically represented the company’s character while giving it room to grow for years to come.

Looking Beyond the Logo

A logo is often mistaken for a brand, but it’s only one piece of a much larger system. Great branding creates emotional connections before a customer ever makes a purchase. It establishes credibility, communicates values, and helps a business become instantly recognizable in a crowded marketplace.

For Gimme Wallpaper, the goal was to create a brand that people would remember.

Wallpaper is experiencing a major resurgence in both residential and commercial interior design. Bold patterns, textured murals, and custom wall graphics are becoming focal points in homes, hotels, restaurants, offices, and retail environments. That growing market deserves branding that feels equally creative and distinctive.

The new direction embraces the company’s playful personality while remaining refined enough to appeal to interior designers, homeowners, architects, builders, and commercial clients alike.

Finding Inspiration in Timeless Design

Rather than chasing minimal design trends that can quickly feel dated, the new identity draws inspiration from vintage sign painting, traditional tattoo illustration, handcrafted typography, and classic American branding. These influences have remained visually compelling for decades because they are built on strong composition, memorable iconography, and timeless craftsmanship. The result is a visual identity that feels familiar and nostalgic. It carries personality without becoming cartoonish, and it feels handcrafted while remaining clean enough for modern digital applications. This approach allows the brand to stand confidently whether it’s printed on business cards, embroidered on apparel, wrapped on installation vehicles, displayed on social media, or featured prominently across the company’s website.

Designing Around a Simple Brand Promise

One of the strongest brands are built around a single memorable idea. For Gimme Wallpaper, that idea became:

Make Your Walls More Fun.

Everything in the new identity was intentionally designed to reinforce that message. The paper airplane symbolizes creativity, imagination, movement, and the excitement of transforming an ordinary room into something unexpected. Wallpaper has the unique ability to completely change how a space feels, and the airplane became a playful metaphor for that transformation. Balancing that playful energy is the rose, which introduces warmth, craftsmanship, and timeless style. The combination creates an identity that feels approachable while remaining sophisticated enough to support premium interior design services. Together, these elements communicate that Gimme Wallpaper is helping people create spaces that are more personal, more expressive, and ultimately, more enjoyable to spend time in.

Typography That Carries Personality

Typography often becomes one of the most overlooked elements of brand identity, yet it plays perhaps the most significant role in how a company is perceived. As in all 63 Visual projects, rather than relying on a standard font, the new identity utilizes carefully crafted typography that is confident, and approachable. Inspired by vintage signage and traditional lettering, the custom arrangements create rhythm, personality, and memorability throughout the logo system. The typography supports the illustrated elements and results in a cohesive identity that works equally well in large environmental graphics or small digital applications.

Building a Flexible Logo System

Modern businesses need more than one logo. Today’s brands appear across websites, social media, apparel, signage, vehicle graphics, invoices, email signatures, business cards, promotional products, and digital advertising. A single logo rarely performs equally well in every situation. For that reason, the Gimme Wallpaper rebrand includes multiple lockups, badge variations, simplified icons, and supporting graphics that allow the company to maintain consistent branding regardless of where the logo appears. This flexibility ensures the identity remains recognizable while adapting naturally to different layouts, sizes, and marketing materials.

More Than Just a Fresh Look

Strong branding creates measurable business value. Customers naturally develop trust in businesses that present themselves professionally and consistently. A memorable visual identity can increase brand recognition, improve marketing effectiveness, strengthen customer confidence, and create a competitive advantage within the marketplace. When every touchpoint communicates the same personality and quality, customers begin to associate that consistency with the company’s work. That’s why thoughtful branding extends well beyond aesthetics. It becomes a strategic business asset.

What’s Next for Gimme Wallpaper?

While the new logo system marks an exciting milestone, it’s only the beginning of the transformation. The next phase focuses on bringing this personality throughout the entire customer experience. That includes refreshing the website, refining messaging, strengthening photography direction, improving user experience, and creating a cohesive visual system that supports every customer interaction. A great brand doesn’t stop at a logo. Every page, every social media post, every email, and every customer interaction should reinforce the same personality and promise. By extending the new identity throughout the company’s digital presence, Gimme Wallpaper will better communicate the creativity and professionalism that have already made them successful.

Why Strategic Branding Matters

Whether you’re launching a new business or refreshing an established company, investing in professional branding creates long-term value that extends far beyond appearance. A well-developed identity helps customers remember your business, understand your values, and build confidence before they’ve even picked up the phone. It creates consistency across every marketing channel while providing a strong foundation for future growth. If you’re considering a rebrand, working with an experienced Jacksonville brand development agency can help uncover opportunities that go far beyond designing a new logo.

Whether you need professional logo design in Jacksonville, package design services, or a complete visual identity system, building a memorable brand begins with understanding what makes your business unique. At 63 Visual, we believe every successful brand should tell an authentic story while helping businesses stand apart in increasingly competitive markets. Through thoughtful strategy, illustration, typography, and design, we create identities that feel timeless rather than trendy. If you’re interested in exploring our full range of graphic design services, we’d love to learn more about your business and discuss how strategic branding can support your long-term goals.

If your company is ready to evolve into a stronger, more memorable brand, request a quote today.

To learn more about the creative philosophy behind 63 Visual and Creative Director Patrick Carter, including his recent appearance on Jacksonville’s The Horse’s Mouth with Tom McManus, visit this feature article.