Graphic Design Journal

The 63 Visual Black Label Hat
Built for Work, Worn with Pride
Introducing the Black Label Hat — a rugged, limited-edition release from 63 Visual that blends craftsmanship, utility, and style in one clean silhouette.
This standout piece is built on the premium Richardson 256 Umpqua, a high-profile five-panel cap known for its structured fit and timeless shape. The Loden/Gold colorway brings a military-inspired vibe with a touch of throwback character, anchored by the bold yellow paracord rope across the brim — a subtle nod to vintage outdoor and workwear aesthetics.
At the center: the custom black-and-white woven label. Featuring the 63 Visual crest and location details — Jacksonville Beach, FLA / Trade Mark of United States — it’s a badge of pride and identity for the brand and anyone who wears it. The label speaks to craftsmanship, location, and legacy — three pillars of everything we create.
Each hat is hand-sewn and finished in Charleston, SC by the “World Famous” Grizzly Wheeler (@grizzlywheeler), a master craftsman whose one-of-a-kind work has earned cult status among design-minded makers and builders. His attention to detail and commitment to the handmade process make each piece feel personal and purpose-driven.
Product Details:
-
Richardson 256 Umpqua
-
Color: Loden/Gold
-
High-profile five-panel construction
-
Custom Black Label woven patch
-
Paracord rope accent on the brim
-
Hand-sewn in the USA by Grizzly Wheeler
Now Available
The 63 Visual Black Label Hat is available now, exclusively in our online shop. Supplies are limited — once they’re gone, they’re gone.
Wear it in the field, the studio, or on the road — just make sure you wear it proud.
GET IN TOUCH
GET IN TOUCH

Let’s Work Together
63 Visual Design Company
602 Shetter Avenue
Jacksonville Beach, Florida 32250
833.630.6363
info@63visual.com