A Bold New Brand in Jacksonville’s Sports Entertainment Scene

Written by Patrick Carter in DesignIllustrationLogo Design

Bringing Energy and Competition to Jacksonville Through Design

At 63 Visual, we believe great branding is more than just a logo — it’s a story, an experience, and a connection to the audience. That’s why we were honored to bring Chipshot to life with a custom brand identity and website that reflects the high-energy spirit of this groundbreaking sports entertainment venue.

Opening this fall in Jacksonville, FL, Chipshot is set to redefine sports and social entertainment in Northeast Florida. Featuring 30,000 square feet of tournament-caliber pickleball courts, cutting-edge golf simulators, and a gastropub serving locally brewed craft beer, this venue is designed for both casual players and serious athletes.

The Vision: Blending Sports, Community, and Hospitality

Founded by PGA Tour pro Thomas Walsh and Scott Adeeb, owner of Strings Sports Brewery, Chipshot was created to be more than just a pickleball facility. Their vision? A dynamic, social environment where people gather for competitive play, craft beer, and scratch-made food.

At 63 Visual, we knew the branding and visual identity needed to match this energy, camaraderie, and competitive spirit. The result? A bold, fun, and instantly recognizable brand that speaks to both sports enthusiasts and social players alike.

Logo Design & Brand Identity: A Competitive Edge

A Strong Identity for a High-Energy Venue

When designing the Chipshot logo, we aimed to capture the venue’s competitive and social nature. The bold typography, custom iconography, and a vibrant color palette create a dynamic, modern brand that feels premium yet welcoming.

Key Logo Design Features:

• Custom Lettering & Iconography – The bold script logo reflects movement, precision, and style, key elements of both pickleball and golf.
• Mascot Integration – A friendly, competitive dog icon adds character and a unique brand element that can be used across marketing materials.
• Color Palette – The combination of deep navy, energetic orange, and clean white creates a high-contrast, athletic-inspired look.
• Tagline & Messaging – Swing • Serve • Score reinforces the core activities while making it easy for audiences to remember what Chipshot is all about.

This custom logo design gives Chipshot a strong, marketable identity that stands out in Jacksonville’s growing sports entertainment and hospitality industry.

Website Design & User Experience

In addition to brand identity, we developed a visually engaging, high-performing website for Chipshot. The website needed to:

• Showcase the venue’s key attractions (pickleball, golf simulators, food & drink)
• Allow for easy online booking for games, court reservations, and memberships
• Integrate a modern, responsive design optimized for both desktop and mobile
• Highlight the partnership with Strings Sports Brewery

By blending immersive imagery, bold typography, and clear calls-to-action, we built a high-converting website that ensures users can seamlessly explore membership options, event bookings, and food & beverage offerings.

Why Branding Matters for Sports & Entertainment Venues

Whether you’re launching a sports complex, brewery, restaurant, or entertainment venue, having a strong brand identity is critical. Here’s why:

• Instant Recognition – A unique, well-designed logo and branding make your business stand out in a crowded market.
• Emotional Connection – Customers remember and relate to brands that feel engaging, fun, and authentic.
• Marketing & Merchandise Potential – A great logo and visual system make it easy to apply branding to signage, apparel, social media, and promotional materials.
• Increased Credibility – A professional, cohesive brand identity builds trust and authority in the industry.

At 63 Visual, we specialize in logo design, branding, and website design in Jacksonville—helping businesses establish a powerful presence in competitive markets.

Strings Sports Brewery: A Brand Partnership That Wins

One of the most exciting parts of this project? Seeing Chipshot and Strings Sports Brewery come together.

We’ve had the privilege of working with Strings Sports Brewery since its inception, designing its entire brand identity, logo, and marketing materials. Now, with Strings providing locally brewed craft beer and scratch kitchen favorites at Chipshot, it’s a perfect brand partnership.

These two powerhouse brands share a love for competition, community, and quality experiences—values that shine through in their branding and marketing strategies.

Looking for Logo Design & Branding in Jacksonville? Work with 63 Visual

If you’re launching a sports venue, brewery, restaurant, or entertainment brand, you need a strong, memorable visual identity to set yourself apart.

At 63 Visual, we offer:

• Custom Logo Design – Tailored, handcrafted logos that define your brand.
• Comprehensive Brand Identity – Logos, typography, color palettes, iconography, and brand guidelines.
• Website & UX Design – Modern, high-performance websites optimized for user experience and conversions.
• Marketing Collateral & Digital Design – Social media branding, print materials, signage, and more.

Let’s Build Something Legendary

Want to elevate your brand? Whether you’re a startup, growing business, or established company, we can help you create a brand that lasts.

Contact us today to start your branding journey!

Follow us on Instagram for branding inspiration

And if you’re in Jacksonville, be sure to check out @playchipshot when they open this fall! Swing • Serve • Score with a brand built for fun.