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While retaining the current logo a new approach was given to the colors, fonts, image treatments and overall look and feel. These new brand standards have been developed and implemented across an array of platforms including catalogs, mailers, brochures, specialty purchasing websites, stationery and more. An accordion product segment highlight brochure was among the first to receive the new brand development treatments. By creating these low production cost pieces the client was able to highlight certain segments such as fiberglass, soft seating, site furnishings and food court offerings. They are also versatile in that they can either be added to the existing catalog system, handed out on a piece by piece basis or mailed in groupings to fit the customers needs.