Strings Sports Brewery is a sports bar themed brewing company in the Springfield area of Jacksonville, Florida. This was an interesting brewery concept that we haven’t seen before in what seems to be becoming a saturated market. By merging a craft brewery with a sports bar theme there is an opportunity to create cut-through and differentiate themselves from the competition. The Strings concept is unique in that it combines America’s favorite past-times – “Family, Beer & Sports.” The facility features a brewery, bar, ample space for large groups, an awesome restaurant (Strings Street Fare), outdoor area and even regulation basketball hoops! We provided a custom brand development solution including brand identity, website design, package design, environmental graphics, and sales materials that captures the vision of historic Springfield, Jacksonville sports history, and the timeless fun of a sports bar.