Welcoming Sparrow Salon to the Jacksonville Beaches Community

Logo Design Package for Professional Services and Personal Care

Sparrow Salon located in Ponte Vedra Beach, FL requested a brand identity package that combined a rustic traditional style with a modern flair.

The logo set is inspired by coastal Key West Sea Sparrows and combines the personal touch of custom illustration with a modern sans serif typographic solution. A complementary alternative color pallette was developed for interior design and marketing material considerations.