Stay Unique Rentals Launches a new Brand for the Post-Covid World

Designing for the Hospitality Industry

In the wake of the global pandemic, the hospitality industry has been forced to adapt and evolve in a way few could have anticipated. With changing travel behaviors, shifting consumer expectations, and an increased desire for outdoor, private, and safe spaces, companies in the vacation property development sector are rethinking their approach to branding and design. One company embracing this new landscape is Stay Unique Rentals, a national leader in vacation property development with a focus on stylish outdoor adventures.

As the world begins to recover from the challenges of COVID-19, Stay Unique Rentals has launched a fresh new brand identity designed specifically for the post-Covid world, offering a modern, bold, and authentic experience that resonates with today’s travelers. This new brand is not just about aesthetics; it’s about reflecting a shift in the way people want to experience the world.

In this article, we dive deep into the creative process behind Stay Unique Rentals’ rebrand, the role of design in the hospitality industry, and how this company is staying ahead of the curve as the world returns to travel.

The Evolution of Stay Unique Rentals

Stay Unique Rentals was founded on the belief that travel should offer more than just a place to stay. The company’s mission is to provide guests with one-of-a-kind vacation experiences in carefully curated properties that embrace nature, offer style, and prioritize comfort. The brand’s focus on stylish outdoor adventures is an effort to merge adventure and relaxation, creating spaces where travelers can reconnect with nature while enjoying premium accommodations.

Before the pandemic, Stay Unique Rentals was already known for its unique properties, ranging from luxury cabins in the mountains to chic tiny homes by the beach. However, like many businesses, the pandemic forced the company to reassess its branding and marketing strategies. With travel restrictions, social distancing measures, and an increase in demand for private getaways, Stay Unique Rentals realized that it needed a brand that reflected the changing needs of its audience.

The rebranding process was more than just updating logos and colors—it was about redefining the company’s identity in a way that would resonate with travelers in the post-pandemic world. In a landscape where safety, sustainability, and individuality matter more than ever, Stay Unique Rentals’ new brand speaks directly to these evolving trends.

Designing for the Post-Covid Hospitality Industry

Designing for the hospitality industry in a post-Covid world requires a deep understanding of the shifting dynamics in consumer behavior. The pandemic led to several key trends in travel, including:

• A focus on outdoor experiences: With concerns about crowded spaces, more travelers are seeking outdoor experiences. Whether it’s hiking, camping, or simply enjoying a scenic view, people are gravitating toward properties that offer a connection to nature.
• Desire for privacy and exclusivity: The need for social distancing has led many travelers to opt for vacation rentals over traditional hotels. Travelers now prioritize privacy and safety, often choosing isolated, self-contained properties over shared spaces.
• Sustainability: Today’s consumers are more conscious of their environmental impact. Sustainable travel is becoming increasingly important, and many guests now expect eco-friendly amenities and practices in their accommodations.
• Customization and personalization: Travelers are seeking personalized experiences that cater to their individual preferences. Whether it’s specific activities, curated excursions, or customized amenities, the demand for unique, tailored experiences is on the rise.

Stay Unique Rentals’ new brand identity reflects these trends. From the logo to the color palette, every element has been carefully crafted to communicate a message of adventure, exclusivity, and connection to nature.

The Power of Typography: Cigarro as the Foundation

When it comes to crafting a brand identity, typography plays a critical role. The right font can communicate a lot about a brand’s personality and its target audience. For Stay Unique Rentals, the decision to use Cigarro as the base font for the new brand system was intentional and strategic.

Cigarro, a typeface created by the talented team at GARM, is bold, modern, and full of character—perfect for a brand that wants to stand out in the competitive world of vacation rentals. Designed by Dan Gretta, Cigarro brings an edge to Stay Unique Rentals’ branding, offering a sleek and stylish look that reflects the brand’s unique approach to outdoor adventures. The sharp, clean lines and distinctive letterforms of Cigarro evoke a sense of modernity and confidence, ideal for an audience that values both aesthetics and functionality.

What makes Cigarro particularly effective for Stay Unique Rentals is its versatility. Whether used for headings, logos, or body copy, the font adapts well to different applications, creating a cohesive visual experience across all touchpoints, from digital ads to property signage.

The Color Palette: Inspired by Nature

When designing a brand for a company in the hospitality industry, particularly one focused on outdoor adventures, the color palette is an essential element that can evoke specific emotions and set the tone for the entire brand. For Stay Unique Rentals, the team turned to the GARM Co Colorama Color Kit to create a palette that would speak to the brand’s connection with nature, adventure, and relaxation.

The Colorama Color Kit, a collection curated by GARM, provided Stay Unique Rentals with a comprehensive set of colors that range from earthy tones to vibrant accents. The palette includes shades of green, brown, and blue, which evoke feelings of calm, peace, and connection to the natural world. These colors, combined with warm neutrals, create a sense of warmth and approachability, inviting travelers to unwind and explore in a stylish, comfortable environment.

By using the Colorama Color Kit, Stay Unique Rentals is able to establish a cohesive visual identity that reflects the company’s commitment to high-end, nature-inspired design. The color choices are not just about aesthetics—they are about creating an atmosphere that makes travelers feel at home in the great outdoors.

Branding for the Future of Travel

As the world adjusts to a new reality in the post-Covid era, companies in the hospitality industry must adapt their brands to meet the evolving needs and desires of travelers. Stay Unique Rentals’ rebranding efforts are a perfect example of how design can shape the future of travel and hospitality.

The new brand identity for Stay Unique Rentals goes beyond just updating logos and fonts—it’s about creating an emotional connection with the audience. It’s about offering travelers a sense of security, comfort, and style in a world that is more uncertain than ever. The focus on outdoor experiences, privacy, sustainability, and personalization speaks directly to the desires of today’s travelers, positioning Stay Unique Rentals as a leader in the post-Covid hospitality market.

With a bold new typography system based on Cigarro, an inspiring color palette from the Colorama Color Kit, and a redefined focus on the guest experience, Stay Unique Rentals is poised for success in a rapidly changing world. This brand is built for the future of travel—one that emphasizes uniqueness, adventure, and connection to nature.

Conclusion

The launch of Stay Unique Rentals’ new brand is more than just a fresh coat of paint—it’s a reflection of the evolving travel landscape in a post-Covid world. By leveraging cutting-edge design tools and collaborating with top-tier design companies like GARM and Dan Gretta Design, Stay Unique Rentals has created a brand identity that is as bold and adventurous as the experiences it offers.

As travelers continue to seek new and exciting ways to reconnect with nature and explore the world, Stay Unique Rentals is ready to provide them with a stylish, safe, and unforgettable experience. Whether you’re looking for a cozy cabin in the woods or a chic tiny home by the beach, Stay Unique Rentals is setting the standard for what it means to have an extraordinary vacation in the modern world.