Graphic Design Journal

Get a Quote >

Rat Town Jiu Jitsu: A Brand Rooted in Local History and Tradition

Written by in ApparelDesignIllustrationLogo Design

The Rat Town focus is on technique and strategy, but also with an emphasis on community and fun.

Rat Town Jiu Jitsu (@rat_town_jiujitsu), founded by brothers James and Christian Buttner (@jiu_james, @christianbuttner), is rooted in the history and tradition of Atlantic Beach, or “Rat Town” as it is affectionately referred to by locals. The Rat Town name is also connected to the punk rock, skating, and surfing culture – all staples of the beaches community it’s so closely tied to. Jiu jitsu, like these interests and activities, is a non-traditional pursuit that requires discipline and creativity. Rat Town channels this by educating students on proper technique the cultural and historical significance of jiu-jitsu.

Their commitment to the community that inspired them sets this academy apart from others by training many firefighters, veterans, and other first responders, making it a significant asset to the Beaches community. Rat Town has created a space that is inclusive and welcoming to everyone, regardless of their skill level or background. This unique approach has attracted a diverse group of practitioners, from punk rockers to surfers to parents and kids in a laid back and welcoming atmosphere. The Rat Town focus is on technique and strategy, but also with an emphasis on community and fun.


#jiujitsu #rattownjiujitsu #brazilianjiujitsu #bjj #merch #merchdesign #logo #packagedesign #promodesign #branding #identity #brandidentity #tshirtdesign #logodesign #appareldesign #designstudio #designagency #brandagency #brandingagency #brandstudio #branddesign #graphicdesign #jiujitsulogo #jiujitsubranding #martialarts #badgedesign #logoinspirations #distressedunrest #designbrew #logoinspirations #typetopia #goodtype #brandedhaus

Understanding The Role Of Graphic Design Companies In eCommerce Success

Introduction Do you know that eCommerce generates more than 20% of global retail sales? The U.S. eCommerce market crossed the USD 920 billion revenue mark in 2023. More than 60% of shopping journeys start online, and approximately 57% of consumers…

An Animated Approach to Brand Identity Design

Featuring a blend of event space, tailgating, pickleball courts, and a pizzeria, this massive establishment is wrapped from wall to wall in creative graffiti, all with a nostalgic cartoon theme. Designing the logo and brand identity for Toon Town was…

Print is Not Dead: The Importance of Print Design in Modern Branding

At 63 Visual, we believe that print is not dead, and this philosophy shines through in our new business card design. Based in the Jacksonville area, our branding design studio specializes in typography, illustration, logo design, and web design that…



Let’s Work Together

63 Visual Design Company

602 Shetter Avenue
Jacksonville Beach, Florida 32250