Fitness for Everyone: Branding Community and Friendship

While this particular logo didn't come to fruition as the final design, we couldn't help but share the journey and creativity that went into it.

We had a blast working on this project for Victoria Bootcamp & Fitness, a fitness company celebrating its 20th anniversary and based in beautiful Victoria, British Columbia, Canada.

As a brand that strongly believes in fostering connections and wellness within the community, Victoria Bootcamp & Fitness encouraged us to explore different options to represent their company’s brand. With their empowering tagline “Fitness for Everyone,” they embody the essence of friends coming together to achieve their fitness goals. The illustration of the Victoria Parliament building showcases the unity, diversity, and the vibrant spirit of the Victoria community.

This one may not have reached the finish line, but the process was a testament to the collaborative efforts between our creative team and the incredible Victoria Bootcamp & Fitness crew.

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