Graphic Design Journal
Behind the Design: Petesgiving 40 Years and the Launch of Pierre’s by the Sea
In Neptune Beach, Florida, there are few institutions with more history, personality, and cultural gravity than Pete’s Bar. Established in 1933, Pete’s is widely recognized as the oldest bar in Duval County and a landmark that has helped shape the identity of the Jacksonville Beaches for generations.
From Thanksgiving morning gatherings to late-night pool games, Pete’s Bar represents a place where the community shows up year after year to celebrate life at the beach. Among its longest-running traditions is Petesgiving, the annual Thanksgiving Day street celebration that…
Building a Heritage-Driven Brand Identity for Arizona Custom Knives
For this featured project, we’re highlighting a recent full brand identity package we developed for Arizona Custom Knives, a company that stands at the absolute top of its industry. If you’re part of the custom knife world, you already know…
Short Porch – Beer Branding that Embraces Jacksonville Culture and the Love of Baseball
The newest addition to the Strings lineup, Short Porch Session Hazy IPA, celebrates that connection through both name and design. Released in conjunction with Jacksonville’s annual PorchFest, this beer is a toast to community, music, and the local spirit that…
Sketches, Sketches, Sketches! The Creative Foundation Behind PGA Tour Merchandise Design
Sketching is where concepts come alive, where a blank page becomes a testing ground for possibilities. It is the unpolished beginning that shapes the polished final product. For the 2025 PGA Tour season, my sketchbooks filled up faster than ever….
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63 Visual Design Company
602 Shetter Avenue
Jacksonville Beach, Florida 32250
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