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Branding the Surf Lifestyle and Creative Community

Written by in DesignIllustrationLogo Design

Featured Project Friday!

Here’s a recent brand identity project for Soul Arch Surf Club, a company that captures the essence of the surfing lifestyle and creative community. Founded by Emily Zeck (@thatpineapplegirl), Soul Arch Surf Club isn’t just an apparel company, it’s a thriving creative workspace collective and a hub for all things surf and art in Vero Beach, FL.

What makes this project special to 63 Visual is the deep connection we share with the vision behind Soul Arch Surf Club. Like them, we’re rooted in the concept of community and creativity. Our headquarters in Jacksonville Beach, FL, is nestled within the vibrant Ink Factory (@inkfactorybrewing) – a unique blend of a brewery, surf shop, and collaborative coworking space.

Working with Emily and her team on this project was a blast! The energy and enthusiasm they bring to their brand mirrors our own passion for pushing the boundaries of creativity. As we delved into the design process, we felt like kindred spirits, both working to bring forth brands that inspire, connect, and elevate. We’re beyond grateful to have been part of this journey, and we can’t wait to see this incredible brand continue to make waves in the surfing and creative communities.

Cheers to collaboration, inspiration, and riding the waves of creativity together!


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Jacksonville Beach, Florida 32250