Journal

Get a Quote >

The Power of a Simple Brand

Written by in DesignIllustrationPress

A great brand identity does not need to be complex. There are times when a client is looking for that unicorn of a logo, or an “I’ll know it when I see it” epiphany moment when the legendary logo appears.


However the fact is that great global brand identities are not overly complicated or illustrative. They need to be strategic, unique and legible and over time become a well known identifier that is tied to the brand personality and operational qualities of a company.

This custom logotype and brand identity system for Prime Roofing does just that. By embodying the brand attributes of the company such as solidarity, toughness, boldness and professionalism the logo gives the opportunity to communicate these ideas to the clientele.

Creative director Patrick Carter states, “I’ll never forget watching an @aigajax presentation where legendary icon Michael Beirut stated that typeface selection is often the foremost consideration when approaching a brand identity project. That has stuck with me over the years, and I think this project shows that a customized typeface that strategically positions a brand around its key identifying qualities makes for an effective brand presentation.”

Custom logotype construction
Custom logotype branding
Professional roofing logo design
Custom logotype signage
Brand development package

See the full post on the 63 Visual Instagram

2018 Annual Happy New Year Recap

Big thanks to everyone that has been a part of another great year here at 63 Visual. Here’s an end of year recap of some of the brand identity projects we have worked on over the last year. We are…

63 Visual Client Holiday Package

Happy Holidays from 63 Visual! Here’s a look at our holiday client gift package which includes a can koozie, bottle opener, pen, sticker, and limited edition letterpress coaster insert to tie it all together. Huge thanks to M.C. Pressure who…

Surf Company Brand Development – Logo, Website Design, Apparel, Print Materials

We worked with Swell Wind Tide to create a full visual brand development including brand identity package, web design, apparel design, business cards, and more. Swell Wind Tide is a new surf apparel company that focuses on the true waterman/woman’s…

GET IN TOUCH

GET IN TOUCH

Let’s Work Together

63 Visual Design Company

130 5th Avenue North
Jacksonville Beach, Florida 32250
833.630.6363
info@63visual.com