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Paul Figura

In creating the brand for Paul Figura, we determined we wanted a personality that could begin to express the quality and expertise of a veteran photographer, while conveying something different and unexpected. The identity is clean, while also a little rough around the edges. The symbol simultaneously represents a ā€œPā€ and an ā€œF.ā€ For more impact and a unique result, we letter pressed the cards with metallic ink over a clear foil stamp on Duplexed French Dur-O-Tone Steel Grey 100lb. Cover. Paul Figura was widely considered to be one of the best photographers in the industry. His passion for living life to the fullest made him a friend, a leader and a figurehead to the entire Jacksonville creative community.