A Jacksonville Design Studio specializing in Brand Development and Web Design – Print, Web, Branding, Graphic Design – Patrick Carter Design

904.626.4645|INFO at PATRICKCARTERDESIGN dot COM|

Always Designing.


911 Surf Report

911 Surf Report is a unique photography based surf report. They are surfers with cameras having a blast snapping shots of friends and the locals. As surf reporters, they publish daily updates for the Northeast Florida area at least 2 times a day. They also offer forecasting, international on-site daily reporting and live camera views at multiple locations.

Brand Identity

911 Surf Report by name is a fun, casual brand that jokes about the urgent sense to get into the water when the conditions are right. This was developed through the identity design by creating a cartoon like ambulance that is “getting barreled” while stacked up high with boards and burning out the tires. Shown here in a sticker format, the surf vibe is emphasized by a carved tiki inspired custom font application and wood grain background.

911 Surf Report Identity Design

Website Design

This surf report website design features surf reporting frm Northeast Florida and Puerto Rico, with the opportunity to easily expand into other markets. The site offers not only daily photography based reporting updated several times throughout the day, but also surfing news and events along with meteorological forecasting for surfing conditions. See it in action

Surfing Website Design

Jacksonville Design and Brand Development