Burro Bags began in 2007 with Chris Williams and Matt Bort, two longtime buddies who needed a durable and affordable bag for their daily bicycle commute. The first prototype was constructed in their Springfield house combining Chris’s experience as an upholsterer and Matt’s days as a messenger and bike mechanic.

Web Site and Store Design

The overhauled look and feel of the Burro Bags website features enhanced blogging capabilities and a streamlined store powered by Shopify.

Urban Velo Print Ad

This print ad ran full page in Urban Velo Magazine. The focus is less on sales and more on brand development, as the lifestyle and attitude of the product is showcased along with new, enhanced graphic elements, colors, imagery and fonts. The secondary intent is to showcase the quality and handmade characteristics of Burro products.

Fall // Winter Look Book

Aided with talent of photographer Daniel Gonçalves, Burro presents the release of their Fall/Winter Lookbook. Having been given the privilege of using beautiful photography, showcasing such a fine product and working with a really cool client, this project was one of my favorites to date. See it in action.