Waste Reduction has been a client of Patrick Carter Design since 2007. It has not only been exhilarating watching the client grow and develop over the years, but also gratifying to work with a product and service that we truly believe in. Waste Reduction is a leader and innovator in the waste contract management industry and consistently saves it’s clients 20% every year on their waste expenses.
Web Design and Management
One of the most brand heavy pieces of a company is it’s website, and Waste Reduction is no exception. The visual identity of the company is showcased including fonts, colors, imagery, editorial styling, and so on. A site can be almost an interactive example of proper brand guidelines, as often times it may be your only visual interaction with the prospective client. See it in action.
Brand Adjustments + Business Card
In this gradual brand development, the business card was a strong milestone in establishing the visual printed brand in the company. The logo was adjusted by updating fonts, configuration and colors. The brighter, fresher look cleaned up the perception of waste. It is printed on partially post consumer waste stock, playing further “green” discussion that dominates the market. The card is 3/1 using 2 Pantones and process cyan as a spot. By using process cyan, it enables a more consistent representation of that color when only 4 color process printing is available.
Specialized Promotional Print Piece
This two part promotional item is the perfect handout for trade shows that are specifically targeted toward a niche market. Spot colors really popped on the thick, bright white stock and to elevate the impact, a die cut metallic trash can is the sheath for the information. The info card contains precisely targeted, brief bullet points and on the back is a simple informational graphic that immediately communicates the role of Waste Reduction in their client’s business.
Corporate Christmas Cards
“Nothing More Beautiful than Falling Waste Expenses”
Trade Show Exhibit
This trade show exhibit was designed with cost, flexibility and portability in mind. The entire exhibit is under 200 pounds and sets up in minutes, a far cry from the bulky and expensive exhibits of yesteryear. The banners are interchangeable and can expand to up to 20 feet wide depending on the space allotted in a specific show. Throw in “Green Elvis” and you have yourself a cost cutting, rock and roll party!
