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Waste Reduction has been a client of Patrick Carter Design since 2007. It has not only been exhilarating watching the client grow and develop over the years, but also gratifying to work with a product and service that I truly believe in. Waste Reduction is a leader and innovator in the waste contract management industry and consistently saves its clients 20% every year on their waste expenses.
While the client already had their logo and had invested in materials such as signage and printing that could not be changed, we were able to slightly modify the logo and introduce new colors, textures, imagery and brand elements and still retain the current brand equity that was in place while elevating the look and feel.